Transmedia Marketability

Process Post 10

Creating Considering Cardamom has been a learning curve on just about every front imaginable. I always used to think of blogging as something easy to do, that you could just sit down and write whatever came to mind and people would give you money for it. I never really understood how someone could make a full living off of something as simple as that, and I will be honest, I definitely thought that bloggers were a little bit ridiculous when they complained about how much work they had to do. However, being on the opposite end of things now, I can see that there is a whole lot more to blogging than just writing.

One thing that I know I’ve definitely taken for granted is the presence of an audience just waiting for content to be distributed to them. On most social media platforms that I’ve participated in with a public account, it has not taken long for me to develop a relatively large audience with very minimal effort. One funny TikTok using a trending sound could get me over 16K views. Running a blog is very different, as I’ve noticed from looking at my analytics. The last time I checked, the high point of traffic on my site was a grand total of 11 people. Judging from the fact that they logged in on a Monday and the class for which I am developing this blog had an assignment due on Tuesday, it was no great surprise to me that my fellow students might want to see what I had done to gain inspiration for their own assignments.

I think that in the future if I choose to continue this blog, I would want to incorporate social media into my blog to help grow my audience. When it comes to recipe sites, I rarely seek specific blogs out on Google. More often than not, I end up finding a delicious-looking recipe by scrolling through TikTok or Instagram and getting a link back to the site where the recipe is hosted. This idea of transmedia storytelling is something that I know I have experienced several times from a consumer perspective, but was not aware of the name or intention behind it. The use of different mediums to appeal to different audiences all contributing to the same overall brand is something that’s seen in social media, entertainment, fashion, and more. From a back-end point of view, this is a brilliant strategy and one that I would love to give a shot when I have the time available to film and edit social media videos.

Works Cited

Kevinbrittenylauren.wordpress.com. 2013. “Pokemon as transmedia storytelling”