This week I had the opportunity to look over yet another website of one of my peers. Caffeinated Tammy is a personal and lifestyle blog run by Tamanna about her daily life, the things she enjoys, and her experience as a first generation Indian immigrant. As a child of immigrants, it was wonderful to read through her blog and see someone who had such similar and still opposite experiences to myself. There is a refreshing overlap between our content, with both of our blogs being dedicated towards remaining in touch with our culture.
In terms of marketability, I think that Tammy has done an excellent job in ensuring that her site can be discovered by her intended audience. She has links to several different social media platforms indicated clearly at the bottom of her site. One thing that I would recommend in terms of social media links is to have the social media links and icons also listed at the top of the site as well. The lists of pages on the menu are on the right side of the header, leaving space for social media links on the left side. In general, it is generally unlikely that readers will read anything that is “below the fold” unless they are given sufficient motivation or are looking for something in specific. Following this logic, we can assume that they will not be scrolling all the way to the bottom of the page and therefore it is likely that the social media links will be missed.
The social media platforms themselves are as well quite well chosen in regards to Tammy’s intended audience. Her choice in uploading posts to TikTok, Instagram and Twitter make logical sense given that the user demographics of each of those sites are generally younger audiences. Based on how the algorithm on TikTok in particular works, those who interact with content that is similar to Tammy’s will be more likely to see her posts. The title of her website is also both distinct and inoffensive enough that a Google search will lead to the intended blog, and there is little overlap with other platforms. Furthermore, Tammy’s use of social media operates in the same fashion as transmedia storytelling, in that each platform linked can be consumed almost entirely on its own, however they all contribute to the same overall story. Overall I have little to suggest, and can’t wait to do more stalking into her site!